Breast Cancer Awareness Month can mean different things to different people. For some, it’s a trigger — 31 days in the fall of pink-ribbon reminders of a disease that forever changed them. For others, it’s a chance to show their support for the more than 2 million women around the world who are diagnosed with the disease each year.1
Understanding the goals behind the global campaign and the emotions felt by the many different people living with the disease may help you decide if and how you want to commemorate the month.
To learn more – Breast Cancer Awareness Month 2026